Alex Godfrey has spent more than 26 years as a communications professional. With a background in journalism, publishing, web and graphic design, she helps organisations with their marketing and social media strategies and content creation.
She is a director of Fusebox Design, a graphic design agency. She sits on the board of her local Community Bank Branch of Bendigo Bank and is a committee member of her local Chamber of Commerce. Alex has worked for major cultural institutions, government, corporate, retail, healthcare and not for profit organisations.
She’s creative and practical: able to assess a big picture, then turn her attention to the detail. She has board level management skills, but will roll up her sleeves to get things done. Her motivation is always the same: great business outcomes for her clients.
She brings strategic, creative and technical skills to projects of all kinds, including:
marketing and branding activities
social media and website management
professional writing and content creation.
Alex knows that good communication makes life easier. When we communicate well, our words have meaning, time and resources are saved and a business grows.
Our lives are saturated with information, options and emphasis – and we’re exhausted. An audience’s attention is now a very valuable commodity – not something to be taken for granted. You must treat it with respect.
The world is changing fast. Many of the old marketing rules no longer apply. You need someone with agility, authority, and creativity to develop strategies that align with your business and goals. Your brand must have a clear, honest and authentic voice and speak consistently across print, broadcast and digital channels. Professionals with a depth of experience across media are needed like never before.
Fusebox works with clients on their marketing strategies and implementation. We develop brands and create the collateral and tools to promote them. There’s a range of creative, technical and digital skills we bring to projects, and we have experience with clients in many sectors.
Across media and channels, let’s make sure your organisation’s brand and voice have consistency and resonance. From strategy to execution, we’ll help you communicate with clarity and purpose.
If you’re struggling to manage your organisation’s presence on social media, you’re not alone. It’s now a specialised field where engaging audiences demands resources, consistency and the highest quality content.
Algorithm tweaks mean that the ground is regularly shifting beneath us. Focusing on the fundamentals – building your community, a customer-centric perspective and delivering the highest quality content – is always a good strategy.
Social media is no longer an option for businesses trying to reach and engage with their customers and prospects. In order to succeed, organisations need to expand their social media presence from simply posting content to more tactical advertising and digital marketing. If you’re looking to reach an audience, you’ll need professional skills, a budget and an appropriate plan.
Social media channels may also be where your customer service is now happening. If that’s the case, you’ll need a confident voice monitoring conversations and representing your organisation.
Whether it’s social media advertising or creating content, we can help you improve your brand awareness, engage your audience and drive leads to your business.
‘Content’ is the text and images you use in your marketing. It is imperative that your words and visuals leave a great impression and communicate effectively. Your content has the potential to emotionally engage your audience and make your message stick.
Great content doesn’t just happen. It is carefully crafted by professionals for effect.
Alex is a professional writer and editor with a background in journalism, public relations and publishing. From interviews to editing, she’ll help you inform your readers, sell your products and tell your stories.
She is a publishing specialist with hundreds of documents behind her. From governance and financial reports, to self-published projects and newsletters. She can write, design and produce your internal or external communications.
She’s an experienced communications specialist who will give your brand a voice and broadcast it’s messages.
Our partner agency, Fusebox Design, can also help with creative graphic design projects.
03 9708 8184
PO Box 195
74 Wimbledon Ave
Mount Eliza VIC 3930
Marketing strategy and planning
Digital and online marketing
Activations and sponsorships
Strategy and analysis
Research and audits
Design and layout
We're part of Fusebox Design and offer their creative graphic design expertise.