We think complexity is clever, but it isn't. Designer Paul Rand wrote "Design is so simple. That is why it is so hard."
I'm a fan of simplicity. It's honest, straightforward, accessible and clear. It doesn't waste time.
But we live in a world that values complexity: more features, more tools, more stuff. As a result we have options paralysis. Options, alternatives, what ifs grind our minds to a halt. People are fed up with features and options and choices. It's exhausting.
Simplicity is good. Probably even great. This year I'm going to take the easy route, do the easy thing. Keep it simple. Get it done.
It's good to keep simplicity in mind when you're trying to communicate. The point is not to be clever, or impress people, or give them options. Keep it simple, get the message across and get it done.